Transform your foot traffic into followers.
Our real-time Counter grabs attention, builds trust, and helps grow your social audience.
89% of businesses using Smiirl Counter saw a follower uplift within their first month โ some by over 200%.
Grow your community, one visit at a time.
โCustomers always go: 'Wait, is that your real number?' It gets them talking and staying. Since we added the Counter, weโve seen more engagement, and more new faces.โ
Margo
Co-founder, Le BaB
โWe upped the game. Every 1 000 followers, we offer a free round to customers. The impact has been insane!โ
Valentin
Bartender, Le 3 Bis
โThe Smiirl Counter has sparked conversations and boosted our Instagram followers. A small tool with big impact!โ
Juliet
Manager, WENZHOU ๆธฉๅท็พ้ฃๆ
โI thought the Smiirl Counter wasnโt for me with a small community, but it helped me build real connections. I love it.โ
Alex
Social Media Manager, Glizzly Barber
โOur Smiirl Counter showcases our popularity and attracts curious customersโmore than a Counter, itโs a marketing tool!โ
Aldrick
Owner, Anglesio Moto
โCustomers were leaving without following us. Printed signs didnโt work. The Counter changed all that!โ
Benjamin
Owner, Majestic Escape Game
โWe needed a stylish way to highlight our social media, the Smiirl Counter is perfect for that.โ
Julia
Marketing Manager, Edenly
โItโs the perfect ice breaker, then when customers follow us, they get a branded glasses pouchโa small gift that builds lasting relationships.โ
Max
Manager, Gรถta Optik
โIโm data-driven, so I used the 100-day trial to test the Counter. It quickly boosted our follower growth. Glad I gave it a shot!โ
Pauline
Marketing Manager, Le Mรฉridien
โThe Smiirl Counter connects us with our customers. Now, our community always knows where to find us!โ
James
Owner, New Soul Food
โThe Counter motivates our digital team. Watching the follower count rise in real-time drives their focus and boosts energy.โ
Quentin
Founder, Mecanicus
โWhen we hit a milestone, like 100 followers, we kick off our โMilestone Madness Challengeโโburpees, box jumps, and more!โ
James
Coach, R2 Training
โThe Smiirl Counter is a must-have for any restaurant. Itโs like having a dedicated, passive employee gathering followers!โ
Olivia
Owner, Paloma
โWe use it in-store and during live events like collection launches. It makes following us far more engaging than any printed signs!โ
Prune
Founder, Les Petites Jupes de Prune
โWe placed the Counter at the checkout in our museum gift shop, and itโs been perfect. Guests naturally follow us after their visit!โ
Wendy
Marketing Manager, Paradox Museum
โWe use a Custom Counter to display our reviews. Customers love itโit builds trust, encourages reviews, boosting our brandโs reputation.โ
Sara
Marketing Manager, Unbottled
โOur Counter tracks the number of deliveries weโve made this year. Watching the numbers grow motivates our team and builds credibility.โ
Henry
CEO, FastDoor
โWe make the best doughnuts in town, and every customer helps prove it!โ
Mattew
Manager, Simmons Bakers
โOur Custom Counter displays the number of children whose wishes have been granted by the association. It motivates our team and keeps us focused on our mission.โ
Megan
Head of Marketing, Make a Wish
โWe use Custom Counters in all our offices to show how much CO2 weโve saved through selling refurbished products. Itโs a constant reminder that motivates us.โ
Pierre
Office Manager, Backmarket
Designed to be liked.
The Smiirl Counter brings a touch of Parisian charm to your space! Designed to fit in anywhereโwhether on your storefront, by the register, or mounted on the wallโitโs sleek, modern, and guaranteed to turn heads.
With real-time updates, your follower count is always front and center, connecting effortlessly to your Instagram page via Wi-Fi. And those satisfying clicks of the mechanical flaps? A little retro magic, like an old-school train station board, adding a bit of extra flair.
Hit the 'Follow' button and see the magic unfold instantly !
This is a virtual preview. In real life, your Counter updates within 6-10 seconds.
They tell it best โฅ๏ธ
Hear from the local business owners who use Smiirl every day and see how itโs helping them grow, naturally.
Bon Italia
Dunwoody Dental Care
Pine+Pigment
Coffee Storming
Pete's Auto Parts
Curls Gone Wild
Wonder Cha
We love numbers.
Discover the numbers that tell Smiirlโs story.
34,620
Daily active Counters around the world
If they all flipped at once, youโd probably hear it from space! ๐งโ๐
1,403
Counters shipped in a single month
Thatโs one Counter every 32 minutes! Our delivery team is on a roll!
179,176
ftยฒ of Smiirl Counter flaps manufactued
Thatโs enough to cover 4 soccer fields! โฝ๏ธ
+20%
Average follower growth in the first month for our clients
Itโs like giving your social media a turbo boost! ๐
110
Countries we ship to worldwide
If we could ship to the moon ๐, we would!
360
MillionโFollowers displayed by Smiirl Counters globally
Thatโs like showing off to the entire U.S. population!
155
Press articles ๐๏ธ published following the launch of our pre-orders
Thanks to TechCrunch for publishing their article 12 hours before our official launch.
10
Years since we delivered our first Counter
Time fliesโฆ and so do the follower counts!
4.4
Trustscore on Trustpilot, based on 2,623 reviews
Looks like weโre doing something right.
5
Companies tried to copy our Counterโand failed
They came, they sawโฆ but they didnโt conquer!
11,766
mi โthe longest journey a Counter has traveled
From our warehouse in France to New Zealand! ๐
95%
Of our clients say theyโd recommend Smiirl Counters
The other 5%? They probably want to keep us as their secret weapon!
1h43
Average first response time from our Support Team
Not instant, but definitely worth the wait!
87
Countries where weโve shipped at least one Counter
87 countries unlocked, 33 more to go! Itโs like a Smiirl Counter Pokรฉdexโgotta ship โem all!
16,000
Norwegian Kroner raised in 10 minutes, thanks to a Smiirl Custom Counter
Proof that every number really can make a difference!
50
Minutes spent coming up with these fun facts
Totally worth it! Just as addictive as scrolling on TikTok.
Trusted by 40,000+ businesses worldwide.
The Smiirl story.
A letter from our founders.
Over 10 years ago in Paris, we started Smiirl with a simple idea: bring the numbers that matter to life. We wanted to create displays that connect your digital world with your physical space, making each milestone feel a little more real.
We began by supporting small businesses, knowing theyโre the heartbeat of their communities. Today, weโre here for businesses of all kinds, helping you celebrate the numbers that matter most.
Weโve been cheering on founders and their teams for a decadeโand weโre excited to keep celebrating with you!
Romain, Gaรซl & Gauthier
Choose your Counter: 5 or 7 Digits
$399
Digits
5-digit Counter
Tracks up to 99,999
Width
๐งฐย 16.54 in
Height
๐งปย 4.13 in
Depth
๐ย 3.98 in
Weight
๐ปย 4.63 lb
Network Connectivity
Wi-Fi (2.4 GHz) Ethernet
Power Supply
5V universal power adapter
Power cable 8.2 ft (2.5 m)
Materials
Linden plywood front panel
With transparent polycarbonate glass screen
$579
Digits
7-digit Counter
Tracks up to 9,999,999
Width
๐งฐย 22.2 in
Height
๐งปย 4.13 in
Depth
๐ย 3.98 in
Weight
๐ปย 5.95 lb
Network Connectivity
Wi-Fi (2.4 GHz) Ethernet
Power Supply
5V universal power adapter
Power cable 8.2 ft (2.5 m)
Materials
Linden plywood front panel
With transparent polycarbonate glass screen